Question 1

What exactly do you do?

Accepted Answer

We build and manage your full email and CRM system — flows, campaigns, popups, and retention strategy — so your owned channels drive consistent revenue without relying on ads. You can take this as a one-off setup (we build it and hand it over) or as ongoing management, and switch between the two at any time. Strategy, design, copy, and build are all handled in-house by one senior team.

Question 2

Which platforms do you work with?

Accepted Answer

We're certified partners across Klaviyo, Omnisend, and Shopify, and we work with most major email and SMS platforms. If you're mid-migration or unsure which fits, we'll advise on the right setup for your stack.

Question 3

Do I need a big list to make this worthwhile?

Accepted Answer

No. We build the capture and popup layer that grows your list alongside the flows that monetise it. Smaller lists often see the fastest percentage gains once the fundamentals are in place.

Question 4

How is this different from a generalist marketing agency?

Accepted Answer

Retention and email are all we do, handled by dedicated CRM specialists rather than treated as a side service. We're accountable to one number: the share of revenue your owned channels generate.

Question 5

Which flows do you build first?

Accepted Answer

We prioritise the highest-impact automations — welcome, abandoned cart and checkout, browse abandonment, post-purchase, and winback — then expand into the flows specific to how your customers buy. Some brands need four, others fifteen.

Question 6

Do you write the copy and design the emails?

Accepted Answer

Yes. Conversion-focused copywriting and bespoke, non-templated design are included. Every email is built around your brand's ethos and tested against real performance data, not pulled from a template library.

Question 7

Do you handle SMS as well as email?

Accepted Answer

We do. SMS runs as part of the same retention strategy, coordinated with your email flows and campaigns so the two channels reinforce each other rather than competing for attention.

Question 8

How do you handle deliverability?

Accepted Answer

Deliverability management is built in — authentication, list hygiene, sending reputation, and segmentation are all actively managed so your emails land in the inbox and your revenue and inbox placement climb together.

Question 9

How do you report on performance?

Accepted Answer

You get clear reporting tied to revenue — the share of total revenue from owned channels, flow and campaign performance, and list growth — not vanity metrics like open rates in isolation.

Question 10

What do you need from us to get started?

Accepted Answer

Access to your email platform and store, your brand assets, and a short kickoff call. We handle the audit, strategy, build, and ongoing management from there so your team can stay focused on the business.

Question 11

How much does it cost?

Accepted Answer

It depends on whether you want a one-off setup or ongoing management, and the number of flows and campaign volume you need — both start from $649/month. We'll recommend the right option after a short audit of your account, and there's no long-term contract required to begin.

Question 12

How long does it take?

Accepted Answer

Your core flows are planned, built, and live within 21 days. Most brands see measurable revenue from those automations in the first month, with campaign performance compounding as we test and refine on real data.

Question 13

How do I know if I need email and SMS marketing?

Accepted Answer

If you're spending heavily on ads to acquire customers but have no system to retain and re-sell to them, you're leaving revenue on the table. If owned channels make up less than a third of your revenue, there's almost always room to grow.

Question 14

Why should I trust you?

Accepted Answer

We're certified partners with Klaviyo, Omnisend, and Shopify, have generated over $723M in email and SMS revenue for 550+ brands, and hold a 4.9/5 rating. Retention is all we do — you'll see the case studies and numbers before you commit.

Question 15

What results can I expect?

Accepted Answer

It varies by brand and starting point, but our CRM optimisations average between 25–35% of overall revenue, even 40% in some cases, with strong returns from flows and SMS. We'll set realistic targets against your current baseline during the audit.

Question 16

What if it doesn't work?

Accepted Answer

There's no long-term contract, so you're never locked in. We're accountable to one number — the revenue your owned channels generate — and if we're not moving it, you're free to walk away.

Question 17

Is this a one-time purchase?

Accepted Answer

It can be — it's your choice. We offer a one-off setup, where we build your flows, campaigns, and capture layer and hand them over to your team, or ongoing management, where we run and optimise everything for you month to month. Start with either and upgrade or switch at any time — there's no long-term tie-in.

Question 18

Can I upgrade later?

Accepted Answer

Yes — at any time. Many brands begin with a one-off build or a core set of flows, then move up to ongoing management (or add more automations, campaign volume, and SMS) as the channel proves itself. With no tie-in, you're free to change whenever it makes sense.

Question 19

Do you offer ongoing management?

Accepted Answer

Yes — it's one of two ways to work with us. You can take a one-off build and run it in-house, or have us manage everything end-to-end — running campaigns, iterating flows, managing deliverability, and refining your retention strategy month after month. You can move between the two whenever you like, with no lock-in.

Question 20

Will this reduce my reliance on paid ads?

Accepted Answer

That's exactly the goal. By turning email and SMS into a reliable revenue channel, you generate sales from customers you've already acquired — improving margins and reducing the pressure to keep spending on paid acquisition.

From $649: done-for-you email flows and campaigns that print revenue on autopilot.

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Brands we've helped grow

From 5% to 34% of revenue in 3 months

A game changer for the business

Growth we can actually feel

Our 3-step process

Strategy

Develop

Launch

Work that drives real revenue,
not just pretty emails

The specialist partner built
for CRM performance

What clients actually say

What you can expect

Frequently asked questions

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Capability	Performance CRM partner (Us)	Email marketing agency	Generalist digital agency
Custom-built flows and automations	Yes	Partial	No
Bespoke, non-templated email design	Yes	Partial	No
Conversion-focused copywriting	Yes	No	No
Deliverability management	Yes	Partial	No
List growth and popup strategy	Yes	No	Partial
Advanced customer segmentation	Yes	No	No
Revenue accountability (% of total)	Yes	No	No
Dedicated CRM specialists	Yes	Partial	No